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A lamp sells when it sits on a shelf, in a lobby, or on a line card.

Cut by buyer scene — not by technology pillar.

IMG-055
IMG-055
Independent retail
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Independent retail

Independent retail

Exclusive SKUs the store next door cannot copy.

See Sine case →
IMG-056
IMG-056
Hospitality
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Hospitality

Hospitality

Sized per space, on a contract certification path.

See hotel case →
IMG-057
IMG-057
Distributor private label
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Distributor private label

Distributor private label

A house line with a bio story and monthly supply.

See private-label case →