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Case Studies

Products clients
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Three stories — one retailer, one distributor, one custom project. Real results from real launch timelines.

Independent Retailer USA · West Coast

Exclusive Sine Series for a San Francisco Design Boutique

A specialty gift shop in Hayes Valley, San Francisco wanted a lamp family that looked nothing like what the design stores two blocks away were selling. We commissioned a 3-SKU Sine series — small, medium, and large pendants — exclusive to their store.

~3 wks
File to first delivery
3 SKUs
Small, medium, large pendants
0 competitors
Zero other stores carry this form
3×
Sell-through vs. category average
MOQ10 pcs / SKU · first drop 30 pcs
What changedExclusive 3-size Sine + private-label box
CertsMaterial docs; no UL required for this shop
ChannelSingle West Coast boutique, exclusive

"Our customers keep asking where we found these. That's exactly what we wanted."

Buyer, Hayes Valley gift shop
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Case 01 Hero — Sine Series in boutique
1920 × 1080 · 16:9 · Interior Space Photography
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Case 01 Detail — Sine form close-up
1200 × 900 · 4:3 · Detail Photography
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Case 01 Delivery — unboxing / handover
1200 × 900 · 4:3 · Documentary Photography
Distributor Nordic Markets

Private Label Bio-Lamp Line for a Nordic Distributor

A Scandinavian home goods distributor needed a private-label lamp line that could satisfy their retail partners' sustainability requirements without sacrificing the clean aesthetic that sells in Scandinavian markets. We built a 5-SKU Minimal Surface family in bio-based PLA with BPI certification.

5 SKUs
Complete product family
200+ doors
Retail reach after first season
BPI pathway
Bio-based certification secured
Monthly
Ongoing supply agreement
MOQ50+ / run · monthly refill
What changed5-SKU Minimal Surface + house brand pack
CertsBPI pathway + material pack for buyers
ChannelNordic wholesale · 200+ doors year one

"Getting BPI certification was the difference between being listed and being passed over. minsurf made that happen."

Product Manager, Scandinavian distributor
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Case 02 Hero — private label bio-lamp
1920 × 1080 · 16:9 · Product Photography
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Case 02 Retail display — in-store placement
1200 × 900 · 4:3 · Retail Space Photography
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Case 02 Packaging — branded boxes
1200 × 900 · 4:3 · Packaging Photography
Custom Project Hospitality

Custom Biomorphic Pendants for a Boutique Hotel Group

A 3-property boutique hotel group in Los Angeles needed a pendant lamp that matched their biophilic interior concept — something organic, sculptural, and available with UL certification for contract installation. We created a bespoke Biomorphic family across 50 rooms.

50 rooms
3-property rollout
3 sizes
Custom spec per space type
UL pathway
Contract-grade installation
6 weeks
From brief to installation
MOQ50 rooms · 3 properties
What changedCustom Biomorphic heights per space type
CertsUL pathway for contract install
ChannelLA boutique hotel group

"The forms feel like they grew from the building rather than being placed in it."

Interior Designer, LA hotel group
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Case 03 Hero — hotel pendant installation
1920 × 1080 · 16:9 · Product Photography
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Case 03 Space — lobby atmosphere
1200 × 900 · 4:3 · Interior Space Photography
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Case 03 Certification — safety docs
1200 × 900 · 4:3 · Document Photography

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